November 2025: SEO & Growth Snapshot
A Strategic Overview of Our SEO Efforts and Achievements
This report details the comprehensive SEO work performed on Goddiva.co.uk in November (Nove 01-30), highlighting key performance metrics and strategic next steps.
Executive Summary: Key Achievements
Organic Search delivered strong revenue growth this month, despite a minor pullback in keyword visibility metrics.
Organic Search Revenue (GA New Users)
£63,485.81 (+29.4%)
Estimated Traffic Change (Semrush)
-258.91
Visibility Change (Semrush)
-0.95%
Google Search Console Performance (Nov vs Oct)
Search Console data shows a decrease in clicks and impressions, correlated with the visibility drop, but Average Position improved slightly.
Total Clicks
56K
vs 57.5K (Oct) | ↓ 1.5K
Total Impressions
5.06M
vs 5.33M (Oct) | ↓ 0.27M
Average CTR
1.1%
vs 1.1% (Oct) | No Change
Average Position
13.3
vs 11.4 (Oct) | ↑ 1.9
Core Performance Metrics (Nov 01 - 30)
Semrush Position Tracking
Overview of ranking distribution.
- Visibility: 9.00% (-0.95%)
- Est. Traffic: 1,026.6 (-258.91)
- Avg. Position: 55.17 (↑ 1.90)
- Improved Keywords: 133
- Declined Keywords: 62
User Acquisition (New Users)
First user primary channel group breakdown (Nov vs Oct).
- Total New Users: 130,885
- Organic New Users: 38,939 (-25.29%)
- Organic Revenue: £63,485.81 (+29.4%)
- Total Transactions (Key Events): 4,303 (+49.8%)
- Organic Engagement Rate: 90.58% (+4.24%)
Organic Traffic M/M Comparison
Comparing Nov 2025 vs. Oct 2025 performance (Sessions Data).
- Active Users: 48,868 (-21.07%)
- Sessions: 65,898 (-17.9%)
- Engaged Sessions: 59,325 (-15.46%)
- Rev. Sessions Change: £61,378.43 (+30.6%)
November Revenue Breakdown
Total revenue and key channel contributions (New Users).
- Total Revenue: £394,967.71
- Direct Revenue: £153,311.45
- Organic Search Revenue: £63,485.81
- Referral Revenue: £61,840.17
Top Improved Pages (by Estimated Traffic)
New/recently optimized categories drove the largest increase in estimated organic traffic in November.
| URL | Keywords | Avg. Position | Est. Traffic | Traffic Diff |
|---|---|---|---|---|
| https://goddiva.co.uk/collections/gold-dresses | 4 | 2.25 (↑ 1.75) | 58.22 | +51.90 |
| https://goddiva.co.uk/collections/chiffon-dresses | 4 | 6.50 (↑ 93.50) | 44.46 | +44.46 |
| https://goddiva.co.uk/collections/emerald-green-dresses | 1 | 2.00 (↑ 98.00) | 33.75 | +33.75 |
| https://goddiva.co.uk/collections/royal-blue-dresses | 3 | 17.33 (↑ 35.67) | 22.51 | +22.05 |
| https://goddiva.co.uk/collections/sequin-dresses | 13 | 14.54 (↑ 10.13) | 45.06 | +17.57 |
Top Declined Pages (by Estimated Traffic)
Pages that saw a decrease in traffic, warranting immediate content and technical review.
| URL | Keywords | Avg. Position | Est. Traffic | Traffic Diff |
|---|---|---|---|---|
| https://goddiva.co.uk/collections/prom-dresses | 13 | 11.31 (↑ 3.33) | 136.17 | -80.56 |
| https://goddiva.co.uk/collections/dresses/gold | 0 | - (↑ 98.00) | 0 | -73.50 |
| https://goddiva.co.uk/collections/sequin-dresses/gold | 0 | - (↑ 99.00) | 0 | -43.68 |
| https://goddiva.co.uk/collections/maxi-dresses/sequin | 0 | - (↑ 99.00) | 0 | -35.19 |
| https://goddiva.co.uk/collections/maxi-dresses/blue | 0 | - (↑ 98.00) | 0 | -22.50 |
Keyword Ranking & Content Performance (Nov 01 - 30)
Our content optimization efforts are securing stronger positions, especially in the Top 10 rankings.
Top 37 Positive Impacts: (Keywords 1-10 Rank)
| Keyword | Current Rank | Position Change | Volume |
|---|---|---|---|
| gold dresses for women | 1 | +3 | 2,400 |
| long evening wear dresses | 1 | +7 | 1,900 |
| black tie gowns | 1 | +1 | 480 |
| affordable prom dresses | 1 | +2 | 880 |
| evening dresses uk | 2 | +98 | 8,100 |
| chiffon dress | 2 | +7 | 5,400 |
| cocktail dresses uk | 2 | +1 | 2,900 |
| evening dresses with sleeves | 2 | +1 | 2,400 |
| navy dress for wedding | 2 | +14 | 1,600 |
| green occasion dress | 2 | +1 | 1,300 |
| red wedding guest outfit | 2 | +3 | 1,300 |
| evening dress for women | 2 | +2 | 1,300 |
| chiffon dresses | 2 | +1 | 1,300 |
| womens evening dress | 3 | +2 | 590 |
| black tie dress | 3 | +1 | 12,100 |
| white evening dresses | 4 | +5 | 1,300 |
| ball gown dresses | 4 | +2 | 3,600 |
| uk prom dresses | 5 | +1 | 1,300 |
| plus size evening dresses | 5 | +3 | 1,900 |
| maxi dress evening dress | 5 | +1 | 2,900 |
| prom dress uk | 6 | +7 | 1,900 |
| sequined dress | 6 | +94 | 1,600 |
| ladies dresses for over 50 | 6 | +1 | 4,400 |
| prom dress | 8 | +92 | 22,200 |
| prom dress websites | 8 | +1 | 720 |
| plus size sequin dress | 8 | +1 | 1,300 |
| maid of honour dresses | 9 | +91 | 880 |
| sequin midi dress | 9 | +18 | 1,900 |
| teenage prom dresses uk | 9 | +23 | 1,900 |
| ladies dresses for over 50 uk | 9 | +91 | 210 |
| cocktail dress | 9 | +6 | 22,200 |
| maid of honor dresses | 9 | +1 | 480 |
| womens sequin dress | 10 | +26 | 1,300 |
| maxi dress sale | 10 | +39 | 1,300 |
| party dresses for women | 10 | +90 | 18,100 |
| prom dresses uk | 10 | +1 | 12,100 |
| where to buy prom dresses | 10 | +1 | 320 |
Top 26 Negative Impacts: (Steepest Decline)
| Keyword | Current Rank | Position Change | Volume |
|---|---|---|---|
| prom dresses | 9 | -5 | 74,000 |
| evening dresses | 7 | -4 | 22,200 |
| cocktail dresses | - | -92 | 14,800 |
| evening dress | 10 | -1 | 12,100 |
| gold dress | - | -97 | 12,100 |
| purple dress | - | -98 | 9,900 |
| maxi gown with long sleeves | - | -93 | 8,100 |
| ball gown | 5 | -2 | 6,600 |
| evening dresses for women | - | -94 | 5,400 |
| pink wedding guest dress | - | -96 | 5,400 |
| green wedding guest dress | - | -90 | 5,400 |
| blue maxi dress | - | -98 | 5,400 |
| red maxi dress | - | -97 | 5,400 |
| black sequin dress | - | -93 | 4,400 |
| gold sequin dress | 6 | -5 | 3,600 |
| black wedding guest dress | - | -96 | 3,600 |
| navy wedding guest dress | 8 | -4 | 3,600 |
| red sequin dress | - | -98 | 3,600 |
| ball gown dresses | 4 | -2 | 3,600 |
| maternity occasion dresses | - | -97 | 2,900 |
| green sequin dress | - | -98 | 2,900 |
| sequin maxi dress | 8 | -7 | 2,900 |
| pink sequin dress | 54 | -52 | 2,900 |
| maxi dress evening dress | 5 | - | 2,900 |
| dress for black tie event women | 3 | -1 | 2,900 |
| gold dress for women | 2 | -1 | 2,900 |
Top Competitors by Visibility (Nov vs Oct)
Competitor visibility saw strong increases, notably for ASOS, while Goddiva experienced a slight drop.
| Domain | Visibility (Nov) | Change (M/M) |
|---|---|---|
| asos.com | 29.84% | +9.14% |
| quizclothing.co.uk | 20.81% | +0.94% |
| next.co.uk | 15.76% | -1.37% |
| clubllondon.com | 13.68% | +0.13% |
| goddiva.co.uk | 9.00% | -0.96% |
Website Category Backlink Status (November 2025)
This table shows the updated backlink performance metrics for key website categories as of November 2025.
| Category / Topic Name | Referring Domains | Total Backlinks | Live Backlinks | Lost Backlinks | New Backlinks | DA | PA | Spam Score (%) |
|---|---|---|---|---|---|---|---|---|
| Wedding Guest Dresses | 14 | 34 | 29 | 5 | - | 60 | 44 | 1 |
| Bridesmaids Dresses | 39 | 135 | 113 | 22 | 3 | 60 | 39 | 1 |
| Sequin Dresses | 60 | 109 | 80 | 29 | 22 | 60 | 46 | 1 |
| Evening Dresses | 30 | 84 | 75 | 9 | 5 | 60 | 45 | 1 |
| Plus Size Dresses | 22 | 32 | 32 | 0 | 4 | 60 | 45 | 1 |
| Look Lab Collection | 1 | 1 | - | 1 | - | 60 | 33 | 1 |
| Co-ords & Sets | NA | NA | - | - | - | 60 | 33 | 1 |
| Maxi Dresses | 27 | 58 | 53 | 5 | 9 | 60 | 44 | 1 |
| Summer Dresses | 13 | 59 | 38 | 21 | 14 | 60 | 41 | 1 |
| Prom Dresses | 20 | 25 | 22 | 3 | 2 | 60 | 44 | 1 |
| Dresses with Pockets | NA | NA | - | - | - | 60 | 31 | 1 |
| Party Dresses | 36 | 102 | 95 | 7 | 15 | 60 | 43 | 1 |
| Black Dress | 24 | 32 | 27 | 5 | 1 | 60 | 42 | 1 |
| Midi Dresses | 10 | 21 | 14 | 7 | 1 | 60 | 41 | 1 |
| Cocktail Dresses | 15 | 21 | 17 | 1 | - | 60 | 41 | 1 |
| Women's Shoes | - | - | - | - | - | 59 | - | - |
| Women's Dresses | 11 | 474 | 461 | 8 | 91 | 60 | 42 | 1 |
| Black Tie Dresses | 4 | - | 2 | 2 | - | 60 | 37 | - |
| Ball Gown Dresses | 3 | 6 | 2 | 2 | - | 60 | 34 | - |
| Gold Dresses | 3 | 3 | - | - | - | 60 | 40 | - |
| Burgundy Dresses | 1 | 1 | 1 | - | - | 60 | 31 | - |
| Ladies Dresses for Over 50's | 3 | 7 | 5 | 2 | - | 59 | 34 | 1 |
| Emerald Green Dresses | - | - | - | - | - | 59 | 30 | 1 |
| Champagne Dresses | 4 | 4 | 3 | 1 | - | 59 | 36 | 1 |
| Navy Dresses | 8 | 17 | 11 | 6 | - | 59 | 41 | 1 |
| Royal Blue Dresses | 2 | 3 | - | 3 | - | 59 | 35 | 1 |
| Purple Dresses | 2 | 2 | - | 2 | - | 59 | 37 | 1 |
| Chiffon & Mesh Dresses | 6 | 7 | 5 | 2 | - | 59 | 40 | 1 |
| Goddiva Sale Collection | 0 | 0 | 0 | 0 | - | 59 | 40 | 1 |
What We Did in November (Completed Tasks)
A comprehensive overview of key SEO and technical tasks completed during the month, grouped by strategic area.
Core Optimisation & Content Strategy
- Category Analysis & Optimisation – Reviewed and re-analysed the category content, optimised on-page elements, improved keyword targeting, and enhanced backlink strategy to strengthen rankings and maintain growth momentum for Bridesmaids Dresses, Sequin Dresses, Evening Dresses, and Party Dresses.
- Website Category Performance Analysis & Optimisation Prioritisation – Reviewed Search Console and Analytics data to identify top-performing categories and prioritised upcoming on-page optimisation (High, Medium, Low).
- Keyword Cannibalisation – Continued analysing site pages to detect and resolve keyword overlap across categories and blogs.
- Website Existing Blog Optimisation – Prepare A Optimise existing blogs guide & Update & Review the Blogs.
- Keyword Monitoring – Track and monitor ranking performance of website keywords regularly.
- All Category Master Sheet Data Update – Update on-page optimisation sheet with completed tasks.
High-Priority Category Content Production (Content Completed)
- Ladies Dresses for Over 50's – Completed on-page analysis and created full SEO-optimised content.
- Emerald Green Dresses – Completed on-page analysis and created full SEO-optimised content.
- Champagne Dresses – Completed on-page analysis and created full SEO-optimised content.
- Navy Dresses – Completed on-page analysis and created full SEO-optimised content.
- Royal Blue Dresses – Completed on-page analysis and created full SEO-optimised content.
- Purple Dresses – Completed on-page analysis and created full SEO-optimised content.
- Chiffon & Mesh Dresses – Completed on-page analysis and created full SEO-optimised content.
- Goddiva Sale Collection – Completed on-page analysis and created full SEO-optimised content.
- *Note: Content creation for Black Tie Dresses, Ball Gowns, Burgundy Dresses, and Gold Dresses (started in October) continued in November.*
Link Building & Backlink Management
- Backlink Analysis – Conducted toxic backlink audit and prepared clean-up recommendations.
- Backlink Outreach – Reviewed outreach status and followed up on guest post opportunities.
- Backlink Opportunity – Researched competitor backlinks to identify new link acquisition opportunities.
- All Category Backlink Monitoring Table Update – Updated backlink tracking table with current status for all categories.
- Backlink Outreach Updates (Bridesmaid, Wedding Guest, Prom, Maxi Dresses) – Updated outreach site lists, tracked progress, coordinated follow-ups, and monitored activities.
Technical SEO & Reporting
- SEMrush Audit & Technical Priorities – Performed weekly website audits, reviewed findings, prioritised fixes, and ensured timely resolutions.
- Duplicating UK Content on US Site – Identified and guided implementation of hreflang and x-default tags for UK & US domains.
- Monthly Keywords Category Rank Update & Report Creation – Compiled updated keyword ranking report for November 2025 and prepared the overall performance report using Google Analytics, Search Console, and Semrush data.
- Weekly & Monthly Task Review, Monitoring & Reports – Reviewed weekly progress, tracked SEO activities, and compiled performance summaries.
The November report shows a very positive increase in organic revenue and transaction volume, despite decreases in overall visibility metrics. Our focus for December must be on addressing the root causes of the visibility drop and capitalizing on the high-value keyword improvements seen this month.
If you have any questions or would like to discuss a specific point in more detail, please don't hesitate to ask. We're happy to provide more insights and tailor our strategy to meet your goals.